A Go-to Guide for A Content Marketer

So, you have that zeal to promote your thoughts and good language skills too but looking for the best platform to get you noticed with your personalized content. Also, what if you can make some income out of your writing by earning some potential customers? That is what has brought you here. What if we tell you that there is an opportunity waiting for you? Excited! We are talking about content marketing. You might have come across this term but might have never tried it. In this blog post, we will tell you what content marketing is and how can you become popular with the power of your pen! After that, we will also tell you some content marketing platforms where you can highlight your skills and the best content marketing software that will make the job easier and faster. Keep reading! What is Content Marketing? Today’s era is digitally dominant and marketing companies are constantly looking for marketing their products or services on the digital platform. Content marketing is one of those marketing strategies that attracts, engages, and retains audiences with the content creation and sharing of relevant content in the form of articles, blogs, emails, newsletters, podcasts, social media posts, videos, white papers, and other media to current and potential customers on different channels. It is ideally used for promoting brand awareness and the company value among the customers. Content marketing is an ongoing process integrated into an organization’s marketing strategy for attracting and retaining customers by curating valuable content with enhancing consumer behavior. Here are some astonishing data statistics that reveal the importance of content marketing for businesses:

• Companies offering content marketing experience a 30% higher growth rate than their counterparts.
• Businesses having blogs get 67% more leads.
• Seventy-two percent of B2B marketers infer that content marketing enhances engagement and lead generation.

Content marketing when done consistently establishes a cordial relationship with existing as well as prospective customers. Customers are likely to choose those brand partners whom they find to be valuable sources of advice. In the next section, we will talk about the content marketing software with which you can magnify your content quality and make it more engaging to your readers. Content Marketing Software that you can Vouch for In the last two decades, marketers have been increasingly offering content to audiences for delivering targeted messages, automating distribution, and buying media. Due to this, content marketing has become one of the most powerful marketing tools for selling brands. Marketers still rely on spreadsheets for managing their marketing which it is very difficult to improve the marketing processes. This is the point where a content management platform comes into the picture. A content marketing platform is software that enables marketers to streamline their upstream marketing processes which include content planning, collaboration, and approvals. The main aim of a content marketing solution is to assist brands in solving management challenges in the organization and gain business success by improving the content management process efficiency, increasing content effectiveness, and reducing risks. In a nutshell, these platforms help B2B marketers get targeted, served, and optimized content. It also helps in saving time for creating and promoting content so that the brand owner can focus on their business objectives. Here we are presenting a list of some popular content marketing platforms you can choose from that will enhance the engagement of your content and will influence organizational efficiency at the same time. Though the list is endless, we have chosen the best and easiest to use for you!  

• SEMrush

Source When talking about content marketing software, SEMrush will always top the list. The SEMrush Platform includes content marketing workflow right from ideation to creation, optimization, and analysis. With SEMrush, you can compile a content plan by finding popular topics and headlines. With this, you can track your progress and marketing efforts all in one place. Content automation is possible by combining Google Analytics, Google Search Console, and SEMrush data. It lets you analyze your guest posts or third-party website content and find promotional and backlink opportunities.  

• Hubspot

Source   HubSpot tool offers a marketing hub, sales, and customer service management. The marketing hub helps marketers in quality content produced in the form of a blog, email, SEO, social media, landing pages, marketing automation, and web analytics while the sales hub allows targeting customers and managing contact lists with its full-funnel marketing system. The sales platform helps in lead generation and contacting prospective customers. It has options for calls, emails, scheduling meetings, and appointments and creating to-do lists, and tracking emails and calls for future use.  

• Hemingway Editor

Source The Hemingway editor is meant to make the editor’s job super easy. It is a very simple word-processing and proofreading tool. It can be integrated into platforms such as WordPress and Medium that making your writing and editing seamless. It highlights long and complicated sentences and errors in your content piece. You can edit on Hemingway Editor by importing a copy from Microsoft Word and other word processing software. Once you are done revising your text, you can export it as a PDF or a Word file.  

• Ubersuggest

Source SEO is an intrinsic part of content marketing. When you are writing content, you will want it to rank high in the Google search, competitive, engaging, and optimized. Ubersuggest is one of the most tried and tested tools for making SEO-oriented content. It includes a collection of features that help in finding competitive content, offers SEO-centric metrics, and also displays backlinks and keywords. Ubersuggest also offers premium users to measure the performance of their website. It gives you SEO reports on the SEO errors in your website, the number of visitors, keyword rankings, and much more. Final Words, With this blog post, we have tried to give you a gist about content marketing and how you can amplify and transform your content into marketing efforts. We have also presented some of the proven content marketing software that is easily available in the market which you can use that will enhance your skills and your digital marketing prowess in the long run. Who knows you could be the next successful digital marketer and influencer and could be making millions!Visit Business Amoeba For more Information and Services we offered.